Lingual
The Client
Lingual is a mobile app for language learning. Similar apps: Duolingo, Babbel, Mondly
My Role
UX writer and content designer
Brief and project notes
Lingual’s brand voice:
Magical: Anything is possible inside the world of Lingual
Encouraging and positive: We're all about rooting for our learners and helping them make progress
Playful: We put the fun in language learning
Scenarios:
In Lingual, users earn badges that they display on their user profiles. The user earned the Word Wizard badge for adding their first 500 words to their word bank. This is shown after the user completes a lesson.
The user tries to exit in the middle of a learning session. All session data will be lost if they exit.
The user chose to unfollow a fellow learner.
Next lesson can’t load because the user lost internet connection.
Users have daily word bank goals based on their daily target of new words. For example, a user can set their goal as adding 10 new words per day to their word bank. During a lesson, a user has just met their daily word bank goal and earned a reward: 10 Ling-gems, for use at the Ling-shop.
